What is Web Development?

What is web development

You are currently reading this text on a website that has been developed, but what made this possible?

Firstly, what exactly is a website?

A website is a collection of web pages containing data under a unique domain name. Web pages on the same website typically contain relevant information to each other and are connected through hyperlinks. Websites are hosted on servers to become available for viewing by other internet users.

What is web development?

Web Development is the design, creation, and maintenance of websites. It includes building pages using assets, a structure and a database.
Anybody can make a website, but not every website is good. The foundation, design pattern, and overall structure of web pages need to be adequately implemented to look good, work fast and perform well. If the back-end structure is a mess, so is the web page’s robustness. In other words, poorly structured pages result in user dissatisfaction and weak rankings in search engine result pages (SERPs).

What are CMS and DMS?

Web Development CMS


Content Management System (CMS) is computer software used to create and manage digital content. Website building platforms use CMS to make it easy for users to develop websites instead of just having lines of code.

Web Development DMS


Data Management System (DMS) is computer software that controls interactions between databases and their administrators or end-users and applications. For example, DMS can implement real-time management functions of listings on a website.


WordPress as a web development tool

WordPress started out in the early 2000s as a blog-publishing system. Since then, it has evolved into a widely popular open-source content management system (CMS) supporting all kinds of websites. As of April 2021, WordPress’ CMS is used by a whopping 41% of all websites. The platform was one of the first of its kind, filling a gap in the early development of web technology. It doesn’t stop there; as it is open-source, anybody can create and upload their custom extensions for any functions. While I write this article, WordPress currently has 58,343 plugins available for users to install. Corporate websites such as Microsoft.com, Etsy.com and Zoom.us trust the easy-to-use and customisable CMS, WordPress.

The importance of Web Design

In the competitive digital world, it’s not enough for public websites to be purely functional. The design has to be on-point to quickly grab and keep people’s attention.

Web Development UI/UX

UI/UX Design

User Interface and User Experience (UI/UX) design are the bridge between a platform’s technical function and the human user.
Ultimately, UI/UX are the gateway to allowing users to operate a machine seamlessly. The operations include completing tasks, downloading apps, sending messages, and even reading articles. UI/UX design covers everything from visual design, colours and typography to interaction design, user research and wireframes. A web page with a good UI has a visually attractive, intuitive interface; this means that people can use the page smoothly without getting distracted by being lost or confused. Furthermore, a web page with a good UX design aims to improve people’s experience with the product and better market a brand.

Web Development UI/UX

Mobile Responsive Design

Mobile users make up more than 50% of all web traffic worldwide. So, the days of designing a website for desktop are over. Mobile responsive design ensures that web pages still look their best on other devices such as mobile phones and tablets. Responsive web design automatically adapts layouts to fit the device they are being read on.

Web development ads

Automated Ads / Monetisation

Additionally, web pages can implement automated banner ads for monetisation. Banner advertisements are ideal for websites that want to make money while still offering free services to users. Consider ad sections of websites as digital and personalised billboards. Google AdSense is the internet’s most popular cross-platform program that automates targeted advertisements to sites and audiences. Another solution is independently developed ad systems with ad accounts and management functions on specific websites. For instance, at Soft Surge, we have created an ad system appliable to any particular website to control ads and pricing.


In conclusion, there is a lot that goes into developing prompt websites. There are endless opportunities to showcase brands’ assets online, from functionality to design. The ongoing surge of technology means that having up-to-date and informative websites for businesses and professional work is standard practice.


If you’re looking for an e-commerce website, contact us for e-shop development solutions.

Previous Post
Why Social Media Management Is Important
Next Post
10 Features Your E-commerce Website Needs

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

Recent Posts

Related Topics

Web Development