What is Social Media Management?
Social Media Management is the process of maintaining a presence on social media platforms. This involves managing, creating, publishing, and analysing content for posts online. The purpose is to cater to targeted audiences, subsequently increasing online awareness and user engagement.
What makes Social Media important?
Image Source: We Are Social
Brand recognition
With billions of active social media users, plenty of people scroll through feeds on a frequent basis. Putting your brand online gives you access to making an impression on countless people online and keeping you on their minds.
Humanise your brand
Social media enables you to put your and your team’s personalities forward and build a personable approach to the public. Truthfully, nobody likes seeing dry adverts all over their feed, so this is your chance to get creative and connect on a human level.
Showcase your expertise
You can use social media platforms to share and interact with other experts in your field, share resources, and show the public that you know your stuff.
Provide better customer service
A majority of your customers will expect you to have a social media presence when they want to ask you questions. Clients may send your business page direct messages or comments and expect you to respond promptly with a solution. Sprout Social found that 49% of consumers unfollow brands on social media for poor customer service. Proper social media management can easily avoid situations where a customer is left unanswered and unsatisfied.
Build a community
A social media page for your brand can become a space to build a community of people. For instance, a page of a store that sells snowboarding gear in Cyprus could become an online social hub for local enthusiasts. Using your brand’s niche aspects to build an online community can further advance your reputation.
Social Media Strategies
Brands can reach the above goals with some management strategies and tools accordingly.
Scheduled publishing
Keeping a regular publishing schedule ensures that your posts appear on people’s feeds at optimum times and days, raising the chances of engagement. Ultimately, using scheduled publishing tools guarantees that content will go up on time without the risk of human error.
Engagement with users, reach and organic impressions
According to Sprout Social, trends in consumer behaviour had notable changes in 2020. A significant increase in the World’s population has gone online for work and leisure, resulting in digital marketing being necessary for all businesses, big or small.
User reactions and impressions can guide future decisions on social media content and entire brands. Finding out what works best enables a better future for your online marketing strategies.
Moreover, user engagement can encourage creating and maintaining online communities around your brand. Interacting with audiences encourages the human aspect of your business, rather than the impression of a faceless corporation. Social media makes it easy to connect by allowing business pages to respond to feedback, post events, host competitions, and much more.
Ad Campaigns
Furthermore, if you’re looking for an extra boost, you can pay for your content to be pushed directly in front of your target audience.
You can create campaigns tailored to specific goals such as brand awareness, sales lead, or conversions. By using location, age range, budget and other factors, your ads can quickly attract new potential customers. Ad campaigns on social media are relatively simple to create and manage as the ad algorithms do their thing.
Social media is constantly growing and evolving and so we must keep up with the times for effective strategies. Be sure to check out the most up-to-date strategies, trends and statistics for 2022 on this post by CodeFuel: Social Media Statistics and Trends You Cannot Miss in 2022
To conclude, with numerous people using the internet every day, using social media platforms for brands today is important, if not essential. Multiple inexpensive strategies improve user experience and impressions of brands online, so why not try it out?
If you’re looking to elevate your online brand, Contact Us.