What is Data Aggregation?
Firstly, the term “data aggregation” refers to the general collection of data from multiple sources to be summarised for further use or analysis. This article focuses on web data aggregation, where the data collection points are public websites or digital databases.
We recommend familiarising yourself with Web Crawling and Web Scraping before reading this article if you haven’t already.
What is a Data Aggregation platform?
We can use data aggregation to create unified platforms by displaying crawled data from multiple sources all in one place. The process can be automated to seamlessly display specific data from countless websites on a platform, with frequent updates.
Are you wondering how a data aggregation platform can earn you money without charging users? You can monetise your website through an automated banner ads system.
Potential uses of Data Aggregation for Business
Data aggregation is ideal for listing websites as large amounts of listing information from multiple websites can be seamlessly gathered and presented for clients to use. In addition, this method has the advantage of frequent and easy updates to listings from their original web pages.
Similarly, we can use aggregation to create websites that index information from all over the Web in an organised manner.
Building a marketplace is made fast and efficient with the automated process of data collection, processing and display. Basically, we can integrate numerous products from external or internal sources in no time.
Case Study: Estate Searcher (www.estate-searcher.com)
Our platform, Estate Searcher, is a prime example of data aggregation of real estate listings. Our platform crawls numerous estate agents’ website data, then seamlessly implements property listings into our search engine. In short, the platform brings listings together from various Cypriot estate agents’ websites, all in one organised place. Ultimately, Estate Searcher eliminates the clients’ need to browse countless separate websites to find what they’re looking for.
Furthermore, we have built and implemented our own Ad Management system on the platform so that clients can post and manage paid banner ads on Estate Searcher.
We are proud to say that Estate Searcher has won an award from the IDEA innovation centre.
To conclude, web data aggregation uses crawling and scraping to gather data from multiple sources and displays them all in one place. An online platform may use the aggregation process to display wanted data from all over the internet in a unified manner. Not only do data aggregation platforms offer automated crawling, but also the frequent re-collection of data keeps them as up to date as possible.
The goals of these platforms usually vary across categories such as listing, indexing or marketplace websites. Also, websites can benefit from monetisation by using a banner ad system (of which we have built our own).
Be sure to contact us about any enquiries!