What is SEO?

Did you know that over 25% of people click the first result on Google search result pages?
SEO stands for Search Engine Optimisation. It refers to strategies that encourage web content to be more visible to targeted users online. These strategies are formed around search engine algorithms and what they look for in top-ranking contenders. Essentially, SEO is a way to better market your brand online without paying for placement ads. In short, SEO aims to attract more organic traffic to a website by standing out on search engine result pages (SERPs).
Alternatively, Search Engine Marketing (SEM) is a paid solution to display your website as an Ad, usually placed at the very top of search engine results pages.

SEO Strategies

Creating new, original and relevant content is the basis of a solid online presence. But, what else goes into “SEO”?

Micro-moments

One of the first things people do before any task is to do a quick Google search. Whether looking for a local eatery to get lunch or learning how to play a chord on a guitar, we all turn to search engines for a quick solution.
Micro-moments are the 4 crucial moments when a person looks to the internet for assistance:

  • SEO, I-want-to-know

    I-want-to-know moments

    When someone is looking to research and learn about something

  • SEO, I-want-to-go

    I-want-to-go moments

    When someone is searching for a local business or a specific product in local stores

  • SEO, I-want-to-do

    I-want-to-do moments

    When someone requires help with a task or to learn something new

  • E-commerce checkout

    I-want-to-buy moments

    When someone wants to make a purchase and is researching products and how to buy them

These moments provide key themes for content-making. People are attracted to brands that deliver to their urges and needs.

Keyword research

The main feature that makes SEO blogging stand out from regular articles is related and relevant keywords. Doing research on popular keywords and finding what people are searching the web for is essential before writing a post. Once you know what questions are being asked, it’s much easier to give the correct answers.

Local SEO

You can put local SEO strategies into place to enable people in your local area to find your business online with ease. There are specific strategies that focus on boosting the presence of a business in a local geographical area. These methods include appearing on as many relevant local webpages as possible, having consistent contact details, regularly responding to customer reviews and more.

Backlinks

Once your blog posts are published, another vital SEO step is the use of backlinking. This means having your article link displayed on other relevant pages on the web. Backlinking encourages more potential traffic from people browsing the content of different web pages. As a result, proving to Google’s algorithm that your work is worthy of a higher ranking on search results pages.

SEO Blogging

What’s SEO blogging?

SEO Blogging is the creation of blog posts and news articles made for the purpose of gaining traction on a web page. Using the strategies mentioned above, your business may post keyword-driven blog posts which answer people’s questions.

Strong SEO is evident when posts are shown to the right people interested in the most specific niche, and you just so happen to have relevant answers to their questions. For example, someone searches for “pancakes vs waffles” on Google. Your café has an article titled “10 Reasons Why Waffles are Better Than Pancakes”. This content drives organic traffic to your website as people search for answers, resulting in your café being pushed into the limelight.

Moreover, keeping an up-to-date blog allows you to further answer, inform, and promote the products or services that you offer to clients. This gives you the opportunity to explain terms or ideas in-depth, sparing no detail.

Your content must have features unique to your business to engage people and give them what they need. Some questions to keep in mind when thinking of content ideas include:

  • What is it that you have to offer?
  • What is your mission?
  • How do you stand out from the crowd?
  • What are your core values and strengths?

Ultimately, the end goal is to capture the attention of potential new clients and pique the interest of current ones for your business.

Conclusion

In conclusion, SEO blogging is the creation of posts with content aimed at ranking better than competitors’ web pages on search engine results pages. Strategies such as keyword research, backlinking, and local SEO practices encourage a stronger presence of your articles online. Most importantly, the content must be informative, relevant, and well-written for potential clients to read.

At Soft Surge, we offer complete Search Engine Optimised blogging services. From coming up with creative and relevant ideas to publishing and maintenance, we have the solutions for you. Learn more about our SEO Blogging service.

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