News & Blog

Price Skimming: Definition and Examples

In the competitive world of ecommerce, finding effective pricing strategies is crucial for retail storeowners to thrive. One such strategy…

What is odd even pricing? Odd-even pricing, also known as psychological pricing, is a marketing strategy where prices are set…

Competitor price monitoring/tracking software has become an essential tool for businesses to stay ahead in their markets and maintain their…

If you’re a retailer, it’s essential to understand the concept of MSRP or the Manufacturer’s Suggested Retail Price. MSRP is…

What is Price Discrimination? Price discrimination involves charging different prices for the same product or service based on certain factors,…

What is Competitive Pricing? Competitive pricing is a pricing strategy used mainly by retailers to stand out amongst their competitors.…

What is a price point? A price point is a specific point on a spectrum of possible prices for a…

What is competitive price monitoring software? Competitive price monitoring software is a program designed for businesses to track their market…

The eCommerce market’s pricing and marketing strategies constantly change to fit the times and trends. On average, a person looking…